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Universally, the search engine currently drives the most traffic to websites. It beats social by 300% and also does better than both direct and referral traffic. The secret to getting a high number of users to your website? Sit atop search engine results pages (SERPs). But how can you do that? The answer: BACKLINKS! Together with quality content, backlinks form the most important factor for ranking high on some search engines, particularly Google. In other words, if you need traffic, you need search. And to get search, you need backlinks. And technically, if you joke with building backlinks you're joking with gaining good rankings on Google and other search engines.